Here are some of the questions we tend to get

HOW DO WE GET STARTED?

Typically, we will have a meeting first (face-to-face, Skype or phone) where we fire off a bunch of questions to get clear about the scope of work. Once we have that, we draft a plan of what we could do and what we would need for that. Expect a Letter of Engagement outlining our understanding of the challenge, a rough plan, terms and conditions and a pricing for you to sign off on. Once we have that, we can dig deeper into designing a proposed approach for you.

 

CAN WE NOT JUST DO A BRAINSTORM?

Of course you can! Brainstorms are great for quickly generating a range of ideas – for instance, when you need some fresh ideas for the office party. There are tons of resources to get you to run a creative brainstorm session, so there would not be a massive need for us. For other often bigger challenges, making sure to do the proper legwork upfront can make or break the success of any creative project. That is where we cut our teeth.

 

WILL YOU CO-FACILITATE WITH OUR AGENCY?

Even though we have co-faciltated sessions with other companies in the past, we have learned that it can be confusing as to who does what, which inevitably has an impact on the overall experience and results. To guarantee our quality, we insist on using our own framework and tools.

 

WHAT DO WE GET AT THE END?

That depends on what we set out to do at the beginning; is it about getting clarity on the direction of a project? Is it about distilling insights and opportunities? Is it about generating ideas? Often, these are not in isolation. Whatever it is, we like to make the results as tangible as possible, so you can use and implement these in your world.

 

HOW ARE YOU DIFFERENT?

There are many out there who claim to provide the same – and many great ones too. It all comes down to who you feel suits your business and your challenges better. We tend to be pragmatic, flexible and say it as it is. We are too busy for awards and too honest to sell you something you do not need. Where we differ from most is that we have deep roots here in Asia, although most of us are skilled up in the West. This gives us a cultural sensibility that many lack.

 

WHO NEEDS TO BE INVOLVED?

That depends on the challenge, but typically someone commissions it and others who drive it. Without senior buy-in, a budget and support, usually very little happens. We will need input from the right people from the get-go, to make sure we start our journey right. We like to keep project teams focused. These teams usually span from 8 to 12 people. Key here is that everyone who comes along can actually bring something to the table.