Coming up with ideas is easy. This is why so many offer hackathons, brainstorms and other pow-wows. Creative fun for sure, but more often than not, you don‘t need a hundred ideas; you need a few solutions that your customers love.
And to do that, they need to be grounded in strategy and insight. We have learned that the success of any creative project lies in the preparation. We carefully invest time to get clear on where the opportunities are, what success looks like, how we can measure and test, and what needs to happen once we have a handful of robust ideas to make sure they see the light of day.
Whether it’s a focused sprint or a multi-week project, it’s still a creative process, but with the right rigour around it to get it right.
We worked with Glanbia Performance Nutrition to diversify their portfolio to cater for completely new consumers. In a short period of time, we managed to articulate a clear and exciting brief, segment new customers into clear personas, and look at adjacent worlds for insight and inspiration. Off these, we built a set of targeted solutions for their innovation pipeline.