Welcome to The Magic Sauce

We help teams get unstuck, aligned, and moving

when the stakes are high and the path forward isn’t clear

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in a blue T-shirt is standing and pointing at a whiteboard covered with notes, charts, and diagrams in a classroom or conference room. Several students are seated at a desk, watching him, with materials like sticky notes, pens, a keyboard, and a laptop on the desk. The whiteboard contains handwritten notes, diagrams, and printed calendars for May and June 2018.
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“Joeri & the team have a rare ability to simplify complexity and get teams moving again when discussions become stuck or fragmented.”

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A man with short dark hair and a light beard wearing a black shirt, standing indoors in front of a plain light-colored wall.

Andy Michaels, Head of Innovation EMEA & APAC, Glanbia PLC

How we work

A group of five people having a discussion in a conference room with a presentation slide on the screen that reads "Data Based Decisions vs. The HiPPO Effect." There are sticky notes and papers on the tables and a whiteboard with writing in the background.

  • We surface the real challenge

  • We challenge assumptions

  • We simplify complexity

  • We bring the right people into the room

  • We create structured conversations

  • We help teams move toward action

Let's Talk

Where teams got unstuck

  • Reducing Global Packaging Costs

    Worked with Mondelez during COVID to help global packaging teams uncover and prioritise high-potential cost-saving opportunities across multiple markets.

    Through a structured virtual innovation process, cross-functional teams developed a pipeline of practical short, medium, and long-term initiatives designed to unlock significant multimillion-dollar savings.

  • Elevating a Frontline Team

    Partnered with GSK to help a frontline team articulate its value more clearly across the organisation and build stronger internal recognition around its role and contribution.

    We worked with stakeholders to develop a shared narrative, unifying themes, and engagement concepts designed to rally teams around a common identity and increase visibility across the organisation.

  • Exploring the Next $100M Opportunities

    Facilitated a strategic growth engagement with Cisco’s senior enterprise sales team focused on identifying future commercial opportunities with a major global partner through stakeholder conversations, collaborative working sessions, and visual strategy mapping.

    The team explored high-potential opportunities designed to create value for both organisations and their customers.

Investment

Clarity

From €12,000

For teams that need clarity, alignment, or a fresh perspective on a complex challenge.

Examples: strategic off-sites, interactive keynote sessions, challenge-framing workshops.

Momentum

Typically from €35,000

For organisations that need to move from discussion to action. Typically includes challenge scoping, stakeholder conversations, workshops, and a clear roadmap for what happens next.

Examples: innovation sprints, customer-centricity programmes, capability-building initiatives.

Capability

Typically €100,000+

Designed to build sustainable capability, align teams, and embed new ways of working across larger strategic initiatives.

Examples: innovation capability programmes, consumer-centric transformation, multi-market strategic initiatives.

Not sure where your challenge fits?
Most engagements start with a simple conversation.

Let's Talk
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Smiling middle-aged man wearing a large straw hat, floral shirt, tropical flowers, and palm trees in the background on a sunny day.

“Joeri immersed himself in the challenge quickly and kept a diverse leadership group aligned and moving forward.”

Jacob Uhland, APAC GM, The North Face

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A man with light skin, glasses, and a shaved head wearing a black shirt and blazer, taking a selfie indoors.

“Joeri helped 125 people across functions and seniority levels move toward a shared plan and clear next steps.”

Derek Ariss, Head of Innovation, Lendlease

Facing a similar challenge?

Let's talk

Trusted by teams at

Heineken logo with a red star and green text
BMW logo with black outer circle, white border, and blue and white quadrants inside.
Cisco logo with stylized blue bars forming a waveform above the word 'cisco' in lowercase blue letters.
GSK logo with orange gradient letters G, S, and K on a white background.
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Mondelēz International logo with purple text and red accents at the ends of the letters, on a white background.
The IBM logo in black and white with horizontal lines across the letters.
Glanbia logo with an orange and yellow abstract design and the word 'Glanbia' in blue
LinkedIn logo with a blue square and white lowercase letters 'in'.
Castrol logo with green circle and red and white stylized letter 'C' above the red word 'Castrol'.

Curious what this could look like for your organisation?

Let's talk

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