We help teams figure out what the real problem is and do something about it.

Lots of discussion.

Not much momentum.

Things rarely stall because people lack talent or good intentions.

Priorities compete. Stakeholders pull in different directions. And sometimes the problem itself isn't as clear as everyone thinks.

The same conversations keep happening, but nothing really moves.

That’s exactly where The Magic Sauce comes in.

We help teams figure out what's really going on, get clear on the problem worth solving, and do something about it.

Trusted by teams at

Heineken logo with a red star and green text
BMW logo with black outer circle, white border, and blue and white quadrants inside.
Cisco logo with stylized blue bars forming a waveform above the word 'cisco' in lowercase blue letters.
GSK logo with orange gradient letters G, S, and K on a white background.
AirAsia logo with red circle and white text
Mondelēz International logo with purple text and red accents at the ends of the letters, on a white background.
The IBM logo in black and white with horizontal lines across the letters.
Glanbia logo with an orange and yellow abstract design and the word 'Glanbia' in blue
LinkedIn logo with a blue square and white lowercase letters 'in'.
Castrol logo with green circle and red and white stylized letter 'C' above the red word 'Castrol'.

A Simple Process:

  • UNPACK IT

    Get everything on the table and understand what's really going on.

    Make It

  • FRAME IT

    Turn the mess into a clear challenge the team can actually solve.

    Make It

  • MOVE IT

    Explore what could work, make it tangible and start moving it forward.

    Make It

“Joeri & the team have a rare ability to simplify complexity and get teams moving again when discussions become stuck or fragmented.”

A man with short dark hair and a light beard wearing a black shirt, standing indoors in front of a plain light-colored wall.
A man with short dark hair and a light beard wearing a black shirt, standing indoors in front of a plain light-colored wall.

Andy Michaels, Head of Innovation EMEA & APAC, Glanbia PLC

A group of people attending a presentation or meeting in a room with brick walls and large windows. A man is standing in front of a whiteboard, speaking to the audience.
Six people gathered around a table in a meeting room, engaged in a discussion, with papers, a pen, and colorful markers on the table.
in a blue T-shirt is standing and pointing at a whiteboard covered with notes, charts, and diagrams in a classroom or conference room. Several students are seated at a desk, watching him, with materials like sticky notes, pens, a keyboard, and a laptop on the desk. The whiteboard contains handwritten notes, diagrams, and printed calendars for May and June 2018.
Group of five adults engaged in a discussion in an office or conference room, with posters, sticky notes, and office supplies on the table and walls.
People looking at colorful illustrated posters on a glass wall that contain various advice and tips, with some individuals holding papers or notepads.

How we work

A group of five people having a discussion in a conference room with a presentation slide on the screen that reads "Data Based Decisions vs. The HiPPO Effect." There are sticky notes and papers on the tables and a whiteboard with writing in the background.

  • We surface the real challenge

  • We challenge assumptions

  • We simplify complexity

  • We bring the right people into the room

  • We create structured conversations

  • We help teams move toward action

Let's Talk

Where teams got unstuck

  • Reducing Global Packaging Costs

    Worked with Mondelez during COVID to help global packaging teams uncover and prioritise high-potential cost-saving opportunities across multiple markets.

    Through a structured virtual innovation process, cross-functional teams developed a pipeline of practical short, medium, and long-term initiatives designed to unlock significant multimillion-dollar savings.

  • Elevating a Frontline Team

    Partnered with GSK to help a frontline team articulate its value more clearly across the organisation and build stronger internal recognition around its role and contribution.

    We worked with stakeholders to develop a shared narrative, unifying themes, and engagement concepts designed to rally teams around a common identity and increase visibility across the organisation.

  • Exploring the Next $100M Opportunities

    Facilitated a strategic growth engagement with Cisco’s senior enterprise sales team focused on identifying future commercial opportunities with a major global partner through stakeholder conversations, collaborative working sessions, and visual strategy mapping.

    The team explored high-potential opportunities designed to create value for both organisations and their customers.

Facing a similar challenge?

Let's talk

Typical Investment

Clarity

From €12,000

For teams that need clarity, alignment, or a fresh perspective on a complex challenge.

Examples: strategic off-sites, leadership alignment sessions, challenge-framing workshops.

Momentum

Typically from €35,000

For organisations that need to move from discussion to action. Typically includes challenge scoping, stakeholder conversations, workshops, and a clear roadmap for what happens next.

Examples: innovation sprints, customer-centricity programmes, capability-building initiatives.

Capability

Typically €100,000+

Designed to build sustainable capability, align teams, and embed new ways of working across larger strategic initiatives.

Examples: innovation capability programmes, consumer-centric transformation, multi-market strategic initiatives.

Facilitated Keynotes & Speaking

Looking for something more engaging than a traditional keynote or conference talk?

My sessions combine storytelling, facilitation and audience participation to turn inspiration into conversation and conversation into action.

Typically from €6,000.

Get in touch to discuss your event.

Not sure where your challenge fits?
Most engagements start with a simple conversation.

Let's Talk
Smiling middle-aged man wearing a large straw hat, floral shirt, tropical flowers, and palm trees in the background on a sunny day.
Smiling middle-aged man wearing a large straw hat, floral shirt, tropical flowers, and palm trees in the background on a sunny day.

“Joeri immersed himself in the challenge quickly and kept a diverse leadership group aligned and moving forward.”

Jacob Uhland, APAC GM, The North Face

A man with light skin, glasses, and a shaved head wearing a black shirt and blazer, taking a selfie indoors.
A man with light skin, glasses, and a shaved head wearing a black shirt and blazer, taking a selfie indoors.

“Joeri helped 125 people across functions and seniority levels move toward a shared plan and clear next steps.”

Derek Ariss, Head of Innovation, Lendlease

Curious what this could look like for your organisation?

Let's talk

Send a message

Not ready to book a call yet?

Send a short note instead.