We help teams figure out what the real problem is and do something about it.

Lots of discussion.

Not much momentum.

Things rarely stall because people lack talent or good intentions.

Priorities compete. Stakeholders pull in different directions. And sometimes the problem itself isn't as clear as everyone thinks.

The same conversations keep happening, but nothing really moves.

That’s exactly where The Magic Sauce comes in.

We help teams figure out what's really going on, get clear on the problem worth solving, and do something about it.

Problems we’ve helped solve

  • Reducing Global Packaging Costs

    Worked with Mondelez during COVID to help global packaging teams uncover and prioritise high-potential cost-saving opportunities across multiple markets.

    Through a structured virtual innovation process, cross-functional teams developed a pipeline of practical short, medium, and long-term initiatives designed to unlock significant multimillion-dollar savings.

  • Making a Frontline Team's Value Visible

    Partnered with GSK to help a frontline team articulate its value more clearly across the organisation and build stronger internal recognition around its role and contribution.

    We worked with stakeholders to develop a shared narrative, unifying themes, and engagement concepts designed to rally teams around a common identity and increase visibility across the organisation.

  • Exploring the Next $100M Opportunities

    Facilitated a strategic growth engagement with Cisco’s senior enterprise sales team focused on identifying future commercial opportunities with a major global partner through stakeholder conversations, collaborative working sessions, and visual strategy mapping.

    The team explored high-potential opportunities designed to create value for both organisations and their customers.

Trusted by teams at

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LinkedIn logo with a blue square and white lowercase letters 'in'.
Castrol logo with green circle and red and white stylized letter 'C' above the red word 'Castrol'.

How we work

  • First, let's UNPACK IT - Get everything on the table and understand what's really going on.

  • Then, we FRAME IT - Turn the mess into a clear challenge the team can actually solve.

  • Finally, we MOVE IT - Explore what could work, make it tangible and start moving it forward.

“Joeri & the team have a rare ability to simplify complexity and get teams moving again when discussions become stuck or fragmented.”

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A man with short dark hair and a light beard wearing a black shirt, standing indoors in front of a plain light-colored wall.

Andy Michaels, Head of Innovation EMEA & APAC, Glanbia PLC

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Six people gathered around a table in a meeting room, engaged in a discussion, with papers, a pen, and colorful markers on the table.
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Got problems?

Typical Investment

Get clear

From €12,000

You know something needs solving, but you're not yet sure what the real problem is.

We work with your team to unpack what's going on, bring different perspectives together and turn the mess into a clear challenge your team can take forward.

Examples: Problem-framing sessions • Strategic challenge workshops • Leadership alignment • Opportunity framing

Solve it together

Typically from €35,000

You have an important challenge and want help taking it from problem to action.

We work alongside your team to unpack the problem, explore different solutions, make the strongest ones tangible, test what works and get things moving.

Examples: Innovation sprints • Strategy into action • Co-creation challenges • New propositions • Process improvement

Build the capability

Typically from €55,000

You want people inside your organisation who can take difficult problems and actually move them forward.

We develop internal problem-solvers who can unpack messy challenges, bring the right people together, explore possibilities and turn ideas into action. They learn by working on real business challenges, so the capability stays with you long after we're gone.

Examples: Innovation capability • Problem-solving capability • Internal facilitator programmes • Customer-centricity programmes

Facilitated Keynotes & Speaking

More than another keynote and a room full of passive listeners.

The Magic Sauce sessions combine storytelling, practical tools and audience participation to get people thinking differently and give them something they can actually use.

Typically from €4,000.

Get in touch to discuss your event.

Not sure where your challenge fits?
Most engagements start with a simple conversation.

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Smiling middle-aged man wearing a large straw hat, floral shirt, tropical flowers, and palm trees in the background on a sunny day.

“Joeri immersed himself in the challenge quickly and kept a diverse leadership group aligned and moving forward.”

Jacob Uhland, APAC GM, The North Face

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A man with light skin, glasses, and a shaved head wearing a black shirt and blazer, taking a selfie indoors.

“Joeri helped 125 people across functions and seniority levels move toward a shared plan and clear next steps.”

Derek Ariss, Head of Innovation, Lendlease

Got a problem that's bugging you?

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