Welcome to The Magic Sauce

We help teams get unstuck, aligned, and moving

when the stakes are high and the path forward isn’t clear

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in a blue T-shirt is standing and pointing at a whiteboard covered with notes, charts, and diagrams in a classroom or conference room. Several students are seated at a desk, watching him, with materials like sticky notes, pens, a keyboard, and a laptop on the desk. The whiteboard contains handwritten notes, diagrams, and printed calendars for May and June 2018.
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“Joeri & the team have a rare ability to simplify complexity and get teams moving again when discussions become stuck or fragmented.”

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A man with short dark hair and a light beard wearing a black shirt, standing indoors in front of a plain light-colored wall.

Andy Michaels, Head of Innovation EMEA & APAC, Glanbia PLC

How we work

A group of five people having a discussion in a conference room with a presentation slide on the screen that reads "Data Based Decisions vs. The HiPPO Effect." There are sticky notes and papers on the tables and a whiteboard with writing in the background.

  • We surface the real challenge

  • We challenge assumptions

  • We simplify complexity

  • We bring the right people into the room

  • We create structured conversations

  • We help teams move toward action

Let's Talk

Where teams got unstuck

  • Reducing Global Packaging Costs

    Worked with Mondelez during COVID to help global packaging teams uncover and prioritise high-potential cost-saving opportunities across multiple markets.

    Through a structured virtual innovation process, cross-functional teams developed a pipeline of practical short, medium, and long-term initiatives designed to unlock significant multimillion-dollar savings.

  • Building Recognition for a Frontline Team

    Partnered with GSK to help a frontline team articulate its value more clearly across the organisation and build stronger internal recognition around its role and contribution.

    We worked with stakeholders to develop a shared narrative, unifying themes, and engagement concepts designed to rally teams around a common identity and increase visibility across the organisation.

  • Exploring the Next $100M Opportunities

    Facilitated a strategic growth engagement with Cisco’s senior enterprise sales team focused on identifying future commercial opportunities with a major global partner through stakeholder conversations, collaborative working sessions, and visual strategy mapping.

    The team explored high-potential opportunities designed to create value for both organisations and their customers.

Want to talk through your challenge?

Let's talk
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Smiling middle-aged man wearing a large straw hat, floral shirt, tropical flowers, and palm trees in the background on a sunny day.

“Joeri immersed himself in the challenge quickly and kept a diverse leadership group aligned and moving forward.”

Jacob Uhland, APAC GM, The North Face

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A man with light skin, glasses, and a shaved head wearing a black shirt and blazer, taking a selfie indoors.

“Joeri helped 125 people across functions and seniority levels move toward a shared plan and clear next steps.”

Derek Ariss, Head of Innovation, Lendlease

Trusted by teams at

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Want to talk through your challenge?

Let's talk

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