'A day in the life of a consumer' isn't just a casual peek into someone's routine; it's a detailed journey through their choices, challenges, joys, and habits.

If done well, these videos can offer invaluable insights into consumer behaviour & motivations, helping your tailor your strategies more effectively.

But beyond the analytical value, these videos resonate with viewers because they spotlight relatable moments, creating a profound sense of connection.

Like this one of a mother with a young child in China.